B.F. Goodrich Tires
brand / strategy / digital
Michelin subsidiary, BF Goodrich makes great
tires for all conditions. Their problem was
that people have forgotten about them. Other
brands like Nitto, Yokohama have been
grabbing market share. The strategy was to
challenge enthusiasts by asking them if they
were driver enough for BFG tires. Because
the tires you drive on say a lot about you.
tires for all conditions. Their problem was
that people have forgotten about them. Other
brands like Nitto, Yokohama have been
grabbing market share. The strategy was to
challenge enthusiasts by asking them if they
were driver enough for BFG tires. Because
the tires you drive on say a lot about you.
