Arby’s
Brand Campaign / design / digital / social
Most people don’t realize Arby’s has a lot more
than the roast beef sandwich. The strategy was
to tell consumers about all of their wonderful
meats. Oh, and we had to do it on a shoestring
budget and use existing food footage. Not bad,
if I don’t say so myself.
than the roast beef sandwich. The strategy was
to tell consumers about all of their wonderful
meats. Oh, and we had to do it on a shoestring
budget and use existing food footage. Not bad,
if I don’t say so myself.
